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March 2010


The British Library Business & IP Centre
Our London meeting in March was hosted by The British Library Business & IP Centre.

The Business & IP Centre is designed to support SMEs and entrepreneurs from that first spark of inspiration to successfully launching and developing their business.



Guest Speaker
Daymar Ltd

David Pugh, Daymar Ltd
"To Be or not to Be"
- a Limited Company or a Trading As

This is the first question an entrepreneur always asks when they first meet David Pugh. David shared with us the advantages and disadvantages of Ltd Company or Trading As status when setting up your business and if you should consider changing as your business grows or your personal circumstances change. David also reviewed the issues surrounding Company Tax, personal tax, dividend income and NI costs etc.
David Pugh is a chartered accountant, who obtained a BSc. hons degree in Accounting and Finance at Leeds University, and then qualified with the City practice of Deloitte & Co. He has worked in a range of industry and commerce for 19 years, in a variety of finance related roles. He has also been a participant in two management buy-outs. He set up Daymar 15 years ago to bring his expertise and broad experience to the SME sector and his practice is based in Guildford



Business pitches
Lemon Studios
Jonathan Price - Lemon Studios Jonathan Price from Lemon Studios is looking for help in expanding a thriving Media Community.
Lemon Studios, is a hidden gem in the working life of the capital, is more than just an office space. It's a community populated by a host of different digital professionals: web producers and creatives, illustrators and animators, PR consultants and advertisers, thinkers and do-ers. It has all the facilities you could want. The most valuable aspect is being surrounded by like minded people and being able to bounce ideas off colleagues that work in a similar industry. Think of a media skill you need and it is likely to be part of the community or will be able to link you to it. For example, more 50% of tenants are currently working with one another.
Now the Clerkenwell base is a success, Jonathan is now looking to expand and roll out the tried and tested format to another new building and is very interested in ideas, potential partners and tenants as well as funding for expansion.

Clothes Parlour
Joan Liley and
Nick Hancock -
The Clothes Parlour
The Clothes Parlour aims to become the online retailer of choice for aspiring professional women in their 30s and 40s with a high sense of style and image who want to look good and be fashionable. Whilst there is a wide choice online at both the Budget and high end there a significant gap in the mid-market for The Clothes Parlour to fill. The UK online clothing market is already 4billion and growing rapidly. The management under Joan Liley, the founder, is a Dream Team with a Head of Operations recruited from ASOS and a Creative Director brought in from a 100m womans retailer together with a powerful Advisory Board to fill any gaps and drive the business forward.
Plans are well advanced for the November 2010 launch and include: sophisticated affiliate marketing programs, key focus on SEO, strong editorial content and blogging element to fully exploit the power of Social Networks such as Facebook and Twitter etc, together with traditional print media activity. Over 40% of the launch funding has been secured from a bank while the remainder is being sought from an equity fundraising.

Melody Radio
Roland Goldich - Melody RadioMelody Radio is a music station based in the UK playing all the greatest performances and the best songs and music . It features artists such as Frank Sinatra, Ella Fitzgerald and Burt Bacharach as well as more modern classic performances by artists such as the Righteous Brothers and Roy Orbison. It is streaming on the internet and will soon broadcast on FM and DAB. The station will also be producing live shows of the type of music played together with performances by international stars.
Melody believes that the quality, volume and variety of the music in this genre will enable it to promote and record new talent performing all the classic material from this vast catalogue of music.
Melody would generate revenues from traditional sources such as advertising and sponsorship as well as making and selling programmes nationally and internationally; using technology to enable the output to be downloaded from Melodys site on the internet. Melody would also develop other music related revenue activities including concerts and shows.