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May 2008

Simmons & Simmons
Our London meeting in May was hosted by Simmons & Simmons, a leading international law firm.

Guest Speaker
Adam Parker - webitpr
Adam Parker is CEO of webitpr. He is responsible for the strategy, development and overall management of the business. Adam took on his executive role in early 2006, having been a Non-Executive director since the company began.
Realwire is the only distribution service that proactively monitors for coverage of the press releases it distributes allowing webitpr to measure the performance and consistency of quality coverage.
Adam is also Chairman of SCS Technology Solutions Limited, a Microsoft Gold Certified Partner that provides IT support services to SMEs, having previously operated as its Managing Director for 4 years. He is a Chartered Accountant and previously spent over nine years with PricewaterhouseCoopers.
Adam presented on how to capitalise on the web for your PR activities and some of the secrets of getting your name and products and services out in the market cost effectively

Business Pitches

Guy Griffiths, GG Fit
There is a wealth of data which can be taken from exercise equipment and devices such as heart-rate monitors and pedometers which can be used to monitor health, wellness and vitality of anyone who exercises. Systems exist to collate and manage this data, but these are underused or not understood by many fitness professionals.
GG FIT is a specialist consultancy, whose mission is to help people to use the data more effectively to encourage and motivate health club members. Through use of this technology, people will be able to set and achieve realistic exercise goals and become fitter and exercise more safely. Health clubs and personal trainers will have a better idea of how their customers are performing, and be able to offer improved customer service and enhance their member retention rates.
Trade Merchants
Omar Miah,
Trade Merchants
eBay is the largest market in the world, however accessing it as a seller is time consuming and laborious. Trade Merchants has developed a new suite of powerful software tools to enable eBay sellers to create professional listings of their products in a matter of minutes.
Distinct from its competitors, Trade Merchants' software affords significantly enhanced functionality to allow its users to generate and process sales quickly and efficiently, thereby maximising their revenue in the shortest possible time with the least effort. The solution has been packaged to attract occasional sellers as well as volume suppliers on eBay.
The management team has in-depth knowledge and extensive experience within the eBay trading system and will be promoting Trade Merchants' software through cost effective online and face to face programmes.
Trade Merchants' software addresses gaps not addressed by anyone else; and in other places surpasses any other comparable solutions from competitors. A whole new improved user experience for eBay sellers has been created by using innovative IT techniques to capitalise on an in-depth knowledge of the intricacies of the trading eBay system.
Fiona Ritchie, Quench Pharma
Quench Pharma has recently been formed to facilitate a distribution contract with Lifestream a Netherlands based company who specialise in oral care products for a specific condition known as xerostomia or dry mouth.
One of the founders of Quench has 5 years sales experience in the dry mouth market and will be promoting a range of products called BioXtra.
Quench have the infrastructure to manage the warehousing and delivery of BioXtra as well as agreements in place with the main wholesalers across the UK including Northern Ireland.
The target market will be hospitals and hospices and lead generation will focus on driving prescription demand to get BioXtra accepted onto Trust wide approved for use lists.
BioXtra can be used by anyone and are not licensed products. The end users cover multitudes of clinical areas and 2 of the range are listed in the BNF (British National Formulary) and therefore can be prescribed by consultants, GPs, nurses and dentists. The target market is worth over 3m per annum