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July 2015

Reed Smith
Our July meeting was hosted by Reed Smith.

Reed Smith represents many of the world's leading companies in complex litigation and other high-stakes disputes, cross-border and other strategic transactions, and crucial regulatory matters.

Reed Smith is known for its experience across a broad array of industry sectors. Reed Smith counsels 13 of the world's 15 largest commercial and savings banks; 8 of the world's 15 largest oil and gas companies; and the world's three largest pharmaceutical distribution and wholesale companies.

The firm's largest office is in London, where we have nearly 350 lawyers serving international and domestic clients. From London, we specialise in all aspects of English law involving trade, litigation and commercial concerns.

Reed Smith's office

View from Reed Smith's meeting room

Guest Speaker - David Mellor
Since 2001 David has developed a portfolio of activities which derive principally from 25 years' experience in commercial and investment banking. His consultancy is focused on mentoring existing and aspiring entrepreneurs, for whom he provides one-to-one and group mentoring . David also holds associate status at Cass Business School, where he continues to run workshops on managing strategic change, entrepreneurship, corporate entrepreneurship, leadership, building high performance teams, and sales.
David published "From Crew to Captain" in 2010, for people making the transition from working for big institutions to working for themselves. He followed that up with "From Crew to Captain: A Privateer's Tale" in 2014, for people establishing consultancy practices. The trilogy will be completed later this year with "From Crew to Captain: Commander of the Fleet" for people looking to create a business capable of sustainable profitable growth.
In addition David is co-author of Inspirational Gamechangers, which is being published by Financial Times Publishing on 19 August 2015. Great business leaders and great companies are a constant source of inspiration for others in business and give us practical pointers towards how to do it.
Inspirational Gamechangers:
- showcases the journeys of thirty currently influential business innovators,
- reveals why they have had such an impact,
- outlines key decisions in their career trajectory,
- and leaves the business reader with an abundance of ideas, actions and strategies to put into practice in their own business setting.

Business Pitches

Amata Kwizera - hiuji hiuji is a mobile health application (mhealth app) for obstetricians, midwifes, nurses jointly developed with these professional associations.
The mhealth app will serve to scale up the utililisation of printed and video materials at practice level, and also integrate other already existing mobile health information systems experiences. This product has a futuristic value in that relevant and useful updated evidence can be disseminated digitally with monitoring systems to track performance and improve supervision processes.
The target market will be health care professionals, which were estimated at 1,640,000 people in Africa in 2006 by the World Health Organisation (WHO). This number is expected to grow exponentially in the next decades as Africa's young population reaches their active age. According to the UN: Africa is the only region where the population is projected to keep increasing throughout the 21st century. By 2050, Africa's population will double, to 2.4 billion, eventually reaching 4.2 billion by the end of the century- just about the entire world population in 1977.
Although the mhealth app will initially be targeted for maternal health, the processes for updating evidence in practice, performance tracking and improved supervision could be used in other areas of health care provision.

Caramel Rock
Faith Johnson - Caramel Rock Faith Johnson is the CEO and Founder of Caramel Rock, a UK registered educational charity launched in 2008. We provide vocational training in fashion and the creative arts alongside functional and job skills in East London.
We work with young people and adults as well as vulnerable people, and help them get back into employment or training by equipping them with the skills they need through the creative arts. We use fashion as a creative means to engage with people. We have a strong belief in shaping our future leaders and therefore we offer, in every course, a personal development scheme. As well as helping young people, it is also our mission to provide our students with the knowledge and expertise of the fashion industry, to help them form a solid foundation for a brighter future. Additionally, Caramel Rock guides young people to achieve both their short and long-term goals. This is accomplished through improving their skills and giving them work experience within the fashion industry.
Our motto is: Turning "Failure into Success" for example: we have an 80% success rate of student staying on the programme compare to 50% at local colleges and are getting 10 students into apprenticeships each year.

Francois Gall - ICON Digital advertising has been hugely successful driven by several factors including Internet growth, smartphone penetration, social media and e-commerce, new metrics and targeted ads. In 2015, 50% of the 16bn UK ad market will be digital and will be the 1st country to breach 50%. However, engagement levels are low as several issues are emerging, including the activity is mainly push, trust issues and it interrupts what you are doing. From the advertisers' perspective there are also multiple issues including: low response rates, still learning how to use 'big data', copyright ownership issues and too much power concentrated with the channels (e.g. facebook, Google). Martin Sorrell recently commented there is a general lack of engagement from the users.
ICON wants to reward consumers to improve online engagement. ICON's vision is to turn the e-advertising world on its head by putting the consumer at the heart of, and benefiting directly from the e-advertising process. In a nutshell, ICON will pay users to watch e-advertising willingly and without obligations. ICON would like to present their concept and use the 3Cs community as a "Sounding Board" and are looking forward to the 3Cs feedback.

Download July meeting brochure (pdf)